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• Branding: Keeping consistency although respecting visual hierarchy What is your most significant exhibition design challenge?
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# Instagram/Fb The difference between a forgettable booth and one which drives ROI? Strategic design. 3 principles we never ever compromise on: • Structure: Create very clear pathways that manual visitors via your manufacturer Tale • Hues: Make use of your palette strategically - accent colours draw awareness to important places • Branding: Regularity issues, but so does hierarchy (not every logo wants equivalent prominence) What is your biggest exhibition design obstacle?
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